
Dispense Line-upFeatures
A spec line is split into words placed far apart on uneven baselines, with a connector word stepping up letter by letter.
Words are spread far apart on staggered baselines, so reading the spec sentence has pauses. Italics are used only on key words such as "faster" and "Introducing", and the type stays at about 3% of frame height so it does not compete with the main picture.
tl.set hard cuts (no fade); stair letters sit at x: i×24–26px, y: −i×28–30px, and two of the stair words collapse to one line with expo.out 0.4s; the scattered wordmark settles expo.out 0.55s#070708 radial background with a vignette; white #f5f5f7 Inter 66px, Playfair Display italic 74px, numerals 128px weight 300, one muted 40px line; red #ff4a2b dot in the tagline; set over a dark 3D product renderWrite four spec lines with a shot called Scattered Spec Type: 'Now with 48 megapixels', 'Constant f/1.8 aperture from 24–70mm', 'Up to 18 hours per charge' and 'Weighs just 312 grams, lens included', each shown for 2.05s over a dark 3D product render. Each word appears with a hard cut and no fade, 0.12 to 0.42 seconds apart, at positions spread across the frame on different baselines, in white Inter 66px with key words in Playfair italic 74px and numerals at 128px weight 300. Connector words ('with', 'from', 'per', 'just') appear letter by letter on an uneven beat and step upward, each letter 24 to 26px across and 28 to 30px up; settle some of them into one line with a 0.4 second expo.out. Re-frame the camera with a new lens offset, scale and tilt on every sentence, with a 4% growth inside each group, and hard-cut between sentences. At 8.3s, scatter the wordmark's letters up to 150px off their slots, settle them into one line with a 0.55 second expo.out, and fade in a tagline.













